:Qounter is set to “disrupt” the cash back space by enabling businesses to attract not only individuals but also their social network by offering social cash back on both online and in-store purchases. The platform has already successfully launched a proof-of-concept trial in Peru, where it gained more than one hundred thousand users in a span of four months, grabbing the number one startup spot in both traffic and social engagement.
The goal of the crowdfunding campaign is to raise $1.8 million to dominate the social cashback space in the US, leveraging :Qounter’s social platform to drive new customers to participating businesses. :Qounter users sign up for free, and earn cashback each time they, or one of their friends, make a purchase at a :Qounter-affiliated business, both online and in-store, all in real time.
When contacted, a representative of the company said, “Our team has spent three years developing the platform, conducting market research and fine tuning the distribution algorithm and business model. The platform includes web, mobile and SMS channels that makes it easy for the users to check their balance and the effect of friends’ purchases on it. :Qounter successfully balances social influence and privacy to develop an engaging platform that is safe, easy and fun to use.”
He then added, “:Qounter is unique due to its differentiating characteristics. The social cashback is earned passively and there is no clicking on links and spamming friends to earn cashback. This all happens in real time, online and in-store, so you can actually spend your cash back right after purchasing. :Qounter’s revenue is not ad-based so there are no ads within the social platform.”